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5 Trends to Watch for in the Supplement Industry from Expo West

A few weeks ago, The Nutrition 21 team visited the bustling Natural Products Expo West® trade show, where 3,200 exhibitors showcased the latest in natural foods, beverages, and supplements to nearly 70,000 attendees.
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Mind, Body, Beauty: A Holistic Approach to Women’s Wellness

Women are the backbone of the dietary supplement industry. Nearly two-thirds of women take supplements daily, compared to just half of men.  For years, women’s wellness products focused narrowly on life stages like PMS, pregnancy, and menopause. However, women’s wellness is more than just physical health—it’s about vitality, confidence, and mental clarity at every stage of life.
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Say Yes to the power of NO: The Science Behind Nitric Oxide and Nitrosigine

Nitric oxide (NO) is a crucial molecule in the human body, playing a vital role in various physiological processes. It acts as a signaling molecule, helping to regulate blood flow, oxygen delivery, and support working muscles. NO is particularly important for cardiovascular health, as it aids in the dilation of blood vessels, maintaining blood pressure and promoting circulation.
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Conquering Cravings: The Power of Chromium Picolinate

Discover how chromium picolinate, specifically Chromax, can be your secret weapon to help consumers conquer relentless cravings!
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Chromium 101: The Role of Chromium in Weight Management Supplements

Discover how Chromium, particularly Chromax®, plays a scientifically-backed role in supporting healthy weight management and metabolic health.
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Hair Today, Here Tomorrow: A Primer for Manufacturers

With the explosive growth of beauty supplements coming to market promising increased hair growth, it’s important to recognize that the ingredients used in these products act and work uniquely to support healthy hair – some with better efficacy than others.

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